The City of Seattle’s Design Review Program is among the most sophisticated and comprehensive in North America. It exemplifies a community-based, participatory approach to design, which provides a forum for citizens and developers to work together towards achieving a better urban environment. The Design Review Program, which consists of both design review boards and design guidelines is intended to shape how new development can contribute positively to Seattle’s neighborhoods, focusing on compatibility, site planning, street life and the pedestrian experience. This case study will highlight the lessons learned from Seattle’s Design Review Program, and discuss the potential opportunities and barriers faced by the City of Winnipeg in adopting similar design guidance strategies.